TARUKA SRIVASTAV
Published October 12, 2023
NOIDA, INDIA (Forbes India) — India is coming off the heels of its first ever MotoGP race. MotoGP
parked its massive entourage in Noida—the city of skyscrapers, neon lights and
withering heat—making it a breakthrough moment for motorsports that has long
struggled to crack the Indian market.
“For us, the motorcycling industry is extremely
important in India and the motorcycle fans as well. We have been working hard
since a year ago. The first time we visited India to organise MotoGP was almost
a year ago… we stopped in Delhi and started to talk with the government of
Uttar Pradesh to make this happen. The drivers were happy with the layout of
the circuit. Lots of people turned up for the race and our aim is to stay in
India for many years,” says Carlos Ezpeleta, CEO of Dorna, the commercial
rights' holder for the motorcycling sport of Grand Prix racing.
FIM [the international federation for two-wheeler
motorsport events] conveyed its specific set of requirements regarding the
infrastructure and track modifications to the Buddha International Circuit. For
instance, the banking curbs and gravel zones had to be re-laid and extended to
ensure they comply with FIM prerequisites; the overlaying of bitumen and other
chemical compounds to renew the track was done by the global race technicians
authorised by FIM. The challenging part for all the teams was to start from
scratch in the absence of any prior experience or data of the circuit layout.
Paolo Ciabatti, sporting director of Ducati Corse, was full of praise
for India and the circuit: “It was challenging for all our riders, but India is
a country we all were aiming to come to and all of us had a fantastic
experience. We are super proud of this achievement of MotoGP, and enjoyed the
circuit with a unique layout. The lap times were incredibly fast… we saw some
great racing and it was a good show for the first Indian Grand Prix.”
Invest UP, the investment agency of the Uttar
Pradesh government, and Indian Oil were the major sponsors of the MotoGP Grand
Prix. “The support provided by Indian Oil and the government of Uttar Pradesh
was extremely important. Everyone in India has realised the potential of
MotoGP. Many people thought this [event] won’t happen, but we managed to
pull it off,” adds Ezpeleta.
“Having the Grand Prix in India was important to
show everyone what MotoGP is… and this follows our step of working with the
national authorities and using MotoGP as a tool to spread awareness about road
safety as well. I think we are experts in how to protect riders,” he continues.
“We also need to start working together with the Indian Motorcycle Federation and
the government of Uttar Pradesh, and explain to people how it's important to be
protected, to use many of the things we are using here, as they are also useful
for a normal rider, and also the behaviour when on road. We can speak with
schools to talk about road safety.”
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“For the manufacturers, India is an important destination. Some of them
already have their factories here. On one side, our aim is to consolidate the
MotoGP—our show. The second is to consolidate the MotoGP as a tool for safety
on the road. And the third is to see the local industries representing Ducati
or KTM or other manufacturers expand in the biggest market in the world for a
motorcycle,” he says.
Sports tourism is growing in India and a
motorsport event of this magnitude generates plenty of employment opportunities
in various industries—travel, tourism and hospitality, among others.
“An event like MotoGP India positively impacts the
local economy. We already have a power generator factory in Kolkata and are
thinking of expanding our footprint to other states. I expect that India will
continue to improve year by year as it is the biggest market in the world for
motorcycles. And Indian people are enthusiastic about motorsports in India.
Also, I think it's a great way to promote India globally. From next year,
MotoGP India will become the most important race in the world. It was a great
finish for us as we finished second on the podium,” says Paolo Campinoti, CEO
of Pramac.
Ezpeleta thinks MotoGP Bharat has had a positive and lasting impression
on the local community. “To me, to ensure the Grand Prix’s success in the
upcoming years, the support of the government is crucial. We will work more on
marketing and branding to ensure more and more people attend the MotoGP next
year,” he says.
Bipul Chandra, managing director, Ducati India,
adds: “This year’s Grand Prix is proof that India is ready for MotoGP. The
organisers did an amazing job with the event, considering it was their first
ever MotoGP race. I was at the race track for over five days and I saw
world-class organisation, amenities and services for the people working in the
paddock as well as the general public. We truly hope for a bright future for
MotoGP in India and next year, we look forward to clinching the trophy again.”
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